CloseLet's talk about love. Specifically, brands you love. Did they win your affection by blathering endlessly about product features? Did they turn you on by shouting at you? Or did they inspire you, make you laugh, and talk to you more like a close friend than a target? Not surprisingly, that's what the best brands do. They win your affection, your trust, and carve out a special little "I like you" place in your heart. Which is what we do for brands by helping them find their voice. Then watching them find their audience.
Grey Matter Group InteractiveBack in the day, there was ink on paper. How cute. These days, we're denizens of the internet age, techno gurus with our heads in the digital cloud. GMG works comfortably in video, apps, banners, websites, social media, and whatever the next big thing is. No matter the medium, it all boils down to telling brand stories in an engaging, relevant way. Here are some examples of how we've done just that.
LegrandLegrand is one of the world's largest players in all things lighting and electrical. Through our Gravity 6 Alliance, Grey Matter has helped Legrand find its brand voice for a sexy new line of residential switches, outlets, wireless controls and more called adorne™. So far, we've helped roll out this new line to the US market with consumer print, digital banners, collateral, and video.
CeladonWhen a local developer wanted to create an art-infused, green-built, new urban village, Grey Matter Group fashioned a fun, colorful, casual brand personality based on well-thought, strategic positioning. Then GMG did naming, identity design, website design, view book design, and more. The developer enjoyed an enthusiastic response and enviable occupancy rates despite a depressed housing market.
MLive Media GroupThe brand that owns Vogue, Wired, and Parade magazines also owns Michigan's largest media group, MLive. Mlive needed help getting their newspaper subscribers to transition over to their spiffy new website and mobile offerings. Via our Gravity 6 partnership, Grey Matter Group created a strategic brand campaign that zeroed in on easy accessibility and premium content. MLive enjoyed a 64% uptick in site traffic after the campaign went live.
Old OrchardOld Orchard is a privately held juice company based in West Michigan with 62 varieties of bottled juice and 30 varieties of frozen concentrate available throughout the U.S. Grey Matter Group has helped Old Orchard with their low-sugar, Healthy Balance brand by developing creative print ad campaigns.
KCADKendall College of Art and Design lives in a highly competitive, highly creative marketplace. GMG repositioned the college and redesigned the most public face of their brand, their student look book. The look and feel established by GMG rippled out into all of KCAD's brand touch points, including their website, signage, and advertising. The fresh approach resonated with KCAD's audience, contributing to double digit enrollment growth.
Thomas NelsonThomas Nelson is the world’s largest Christian publisher and one of the largest trade publishers in the US (with headquarters in Nashville, TN). Grey Matter Group has helped Thomas Nelson with strategic thinking, print advertising, package design, and direct mail — always working to help new titles gain a strong foothold in a crowded marketplace.
Union Square CondominiumsUnion Square is a 175-unit condo in a rehabbed high school. Grey Matter Group was tasked with naming, identity, sales brochures, print ads, website, and guerilla marketing. In the wake of GMG's help with this and a similar project, developer Parkland Properties became the best-selling developer in Michigan, with over $80 million in annual sales.
Care LogisticsCare Logistics is an Atlanta-based software and process engineering company that helps hospitals reach peak operational performance. Through brand strategy, print, trade show design, collateral, apps, web, and direct mail, GMG has helped Care Logistics tell their fairly complex story in a fresh, easily accessible way.
CompassionCompassion International is a Christian child advocacy ministry ranked #44 on Forbes list of largest charities in the U.S. Through one-on-one sponsorships, Compassion currently helps more than 1.3 million children in 26 countries. Grey Matter Group has partnered with Compassion to think strategically about their brand and bring a consistent look and feel in editorial design, advertising, collateral, video, digital, direct marketing, and web.
Contact Us.Since 1991, we've been helping good clients and good causes tell their stories with dramatic results. We love the magic that happens when the chemistry is right, the strategy is dialed in, and irresistible creative splashes into community consciousness. It's rewarding, and if done right, fun too. Give us a call to see if we're a good fit for each other — we'd love to talk with you about your brand.
131 Division Ave. S. Suite 300 Grand Rapids, MI 49503
About Us.Grey Matter Group is a multidisciplinary design and marketing firm that starts with strategy, then focuses on highly creative solutions for print, collateral, packaging, naming, identity, outdoor, broadcast, web, digital, social media, and viral media. Our goal is to achieve greatness for the brands we work on, and we've got a long list of success stories (and heaps of awards) to show for it. Bonus points? We're friendly too. We'd love to chat with you about your brand.